How to advertise your product on Television

Tv advertisement production: Tips for Success!

Okay, so you’ve made it this far.  You have an amazing product that only needs access to 1) a big audience and 2) to major retailers.  You’ve gone to www.PowerOfMarketing.com and have submitted your application to showcase your product on national TV.  You wait a while and finally the Power of Marketing TV show lets you know that your application has been reviewed and your product is accepted to go on TV.  So what’s next?

We know that it can be nerve wrecking to present your product on national TV.  As an inventor or owner of the product, you’ve had HUGE dreams of marketing your product nationwide.  You’ve spent years and lots of time energy and effort in getting it ready to go to market.  So when the big day comes to showcasing your product on National TV, you feel nervous… you don’t want to “screw it up”.


We’ve interviewed many on TV and have put together a few tips for TV advertising success:
1.    Prepare an outline or key points of what you want to discuss and show on TV
2.    List out the main features and most importantly, discuss the benefits of the product
3.    Rehearse it in front of family and friends or at least in front of a camera
a.    Ask for feedback on what you can improve on
b.    See what you look like on camera

You probably think that it is time consuming to go through all these steps before going on TV, but because you know your product best… you may skip over the details that the audience may not understand, which means you may be selling your product short.

 

How to Sell your Product on TV: A few Preparation Questions:

You will want to practice answering the following questions when you are on the Power of Marketing TV Show.  Preparation is crucial to the success of your product selling on TV.  Remember that the opportunity to sell on national television could mean thousands of units selling during airtime.

The following are some basic questions that you should prepare for the Power of Marketing TV Show:

1. What is the name of the product and what does it do?
2. How did you come up with the idea?  (perhaps you can explain in a “human interest” story format, where you make it personable and relate-able for others).
3. Is there anything dramatic or interesting about why the product was developed?
4. Explain in detail the benefits of this product over existing products on the market.  What does it replace?  Why?  How exactly is it better?  Is it smaller, lighter, waterproof, better quality, more durable, environmentally friend, more safe… etc.
5. Who are the ideal customers for this product?  (male, female, children, pets, athlethes, dancers, students, senior citizens?)
6. What are existing customers saying about your product? 
7. Is there a warranty?  What is the shelf life of the product?
8. What are the variations that the product comes available in?  (sizes, shapes, colors and etc.)
9. If it is to your benefit, please go into detail of where your product is made and where it is shipped from.
10. Please have the pricing details of your product ready; retail, wholesale and the price for Power of Marketing TV Show.

Before the TV advertising Production:

We at the Power of Marketing TV Show are here to make sure you do your best on camera.  Come prepared with the answers to the above questions.  Make sure that the product you will be showcasing will be it the best shape for camera action. 

 

How Power of Marketing TV Show will help you:

 

We will have someone that you will do a quick rehearsal with you before the video production takes place.  We want to help you by ensuring that your presentation makes sense to the TV audience.  Again, make sure that you are well prepared in advanced with all the information on your product before you come on set.  The most successful infomercials are profitable, because everyone has rehearsed their presentation and therefore are comfortable discussing and expanding on their product.   

Additional, the Power of Marketing TV show also has a TV show host to guide you through the series of questions to make you feel comfortable on TV.  Our friendly TV show host will ask take you through the a series of questions so that you have the opportunity to engage with someone on TV to better describe the features and benefits of your product.

Another “Sell your Product on TV” Tip: Make sure that you dress in “camera friendly clothes” so that you look sharp on TV.   There are some colors that you need to avoid when getting in front of the camera.  Click here to learn more about what you should wear on TV.

Sell your Product on TV

If you have a consumer product that needs exposure to a big audience, the best chance is to get your product on national TV.  When you sell your Product in TV, you have exposure that no other media offers.  With an at home audience looking for a solution, exposure of your product can mean the possibility of moving thousands of units during the airtime.  So how do you get your product on TV?  Oftentimes there is a long and tedious process to get your product on national TV.  Major shopping TV networks similar to HSN and QVC get thousands of applicants each month, and unfortunately not many applicants make it on air.

Sell your Product on Power of Marketing TV Show

The Power of Marketing TV Show offers a unique TV platform that is a hybrid that allows you to 1) have a TV interviews and infomercial while 2) marketing your product through distributors of major retailers. 

Similar to TV interviews, the Power of Marketing allows you to showcase your product to group of marketers and buyers.  Your product is submitted for review to see if it is a good fit to be distributed to major retailers. 

Similar to TV infomercials, we also give you the opportunity to explain your product in great detail and expand upon its features and benefits.  The very reason why TV infomercials are immensely successful is that you have an audience that is looking for a solution that will make their lives easier or better.  With the chance to clearly expand on your product’s benefits, you can quickly increase sales.  

Get Results from Selling on TV

When you think of marketing, you may think of it being a difficult place to track results and return on investment (ROI).  However, it is easy when tracking the results of an infomercial… especially with Power of Marketing TV show.  With our unique TV and online marketing platform, we offer you a place to sell your products both on TV and via our website.  It will be simple and easy to keep measurement of your sales from the Power of Marketing TV show. 
You will see the sales from the TV show and via our internet site. Within a few days of airing your product on national TV, you will be able to see the success of your infomercial.

Affordable to Sell on TV

The producer of the Power of Marketing TV show had a dream of creating a TV show that offers inspiring entrepreneurs a cost effective outlet to sell on national TV.  With the continuing growth of cable television, we are able to offer an affordable TV advertising opportunity for people who have products to take to market.    

To learn more about getting on TV, go to www.PowerOfMarketing.com